IDEA Cellular, a pan-India mobile operator, has introduced a tariff plan allowing its subscribers to pay per second for calls across all its circles, nationally.

IDEA subscribers all over India, availing this plan will get to make all Local and STD calls on any network in the country, at the lowest tariff of 1 paisa per second.

Announcing this initiative, Mr. Pradeep Shrivastava, Chief Marketing Officer, IDEA Cellular said, "IDEA has always been at the forefront of innovation and committed to offering world class mobile telephony services at affordable value. With our new per second plan, IDEA subscribers will now not only get the best network in the country but also get to choose from a range of affordable tariff plans suiting their mobile communication needs. The new tariff plan will allow IDEA subscribers to make all Local and STD at the same rate".

About IDEA Cellular Ltd:
IDEA Cellular Ltd. is a leading GSM mobile services operator with over 51 million subscribers, under brand IDEA. It is a pan India integrated GSM operator with 98% coverage of the telephony potential of India, along with NLD and ILD operations. IDEA is listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India.

IDEA Cellular is an Aditya Birla Group Company, India's first truly multinational corporation. The group operates in 25 countries, and is anchored by over 130,000 employees belonging to 30 nationalities. More information on the company is available at: www.ideacellular.com and on the group at: www.adityabirla.com